Our Story
Sam works full time in the insurance industry and also runs Samantha's Doodles - a laser file design company, where most of her work is commission based. In her free time, she was feeling a little unfulfilled and wanted to start working on projects that felt a bit more personal and tailored to her interests. And what better subject matter than something she and John enjoy together? Insert fantasy books and all things whimsical, and Starlit & Spellbound was born! Now they spend their weekends attending various markets around the east coast (and sometimes even further!) spreading some magic wherever they go.
Find us irl
We'll be the first to admit - sometimes you just need to see something in person to know it is the right fit for you. Want to get your hands on our products and decide for yourself? Here's where we'll be popping up next!
our team
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John Ludwitzke
Director of Operations.
His familiar would be: a kandraFavorite series: Mistborn
Favorite character: Dirk Struan
Favorite trope: Insurmountable odds
Favorite creature: kandra
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Sam Ludwitzke
Artist and Designer.
Her Familiar would be: a catFavorite series: Throne of Glass
Favorite character: Lysandra
Favorite trope: Enemies to lovers
Favorite creature: Dragons
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Riley Ludwitzke
Moral Support and General Cuteness.
Most likely to BE the familiar
Favorite trope: doted on pets who get lots of treats
Favorite creature: Dogs, obviously
our family
We truly are a family-run small business.
9 times out of 10, you'll see an extended family member helping out at our booth or helping wrangle our toddler - it takes a village!
Your support means the world to us, and we're so grateful.
We are proud to support artists.
Here at Starlit & Spellbound, we are passionate about supporting genuine human creativity. We are anti-GenAI.
All our items are either designed and constructed by hand in small batches (like our laser-cut work) or are manufactured based on Sam's original artwork (like our stickers and blankets). She is the artist behind all of our designs.